ATX Playbook


Your Sales & Enablement guide that includes everything you need to know about selling
ATX Tax Preparation Software

The ATX Story

CHAPTER 1

The ATX Story

CHAPTER 1

Gain Access to Prospects Throughout the Year

CHAPTER 2

Gain Access to Prospects Throughout the Year

CHAPTER 2

Our Market and Target Audience

CHAPTER 3

Our Market and Target Audience

CHAPTER 3

Selling Based on Value

CHAPTER 4

Selling Based on Value

CHAPTER 4

Deep Dive into ATX Tax Preparation Software

CHAPTER 5

Deep Dive into ATX Tax Preparation Software

CHAPTER 5

Researching the Prospect: Needs Analysis & Demo

CHAPTER 6

Researching the Prospect: Needs Analysis & Demo

CHAPTER 6

What Our Customers and Prospects are Telling Us

CHAPTER 7

What Our Customers and Prospects are Telling Us

CHAPTER 7

ATX Packages

CHAPTER 8

ATX Packages

CHAPTER 8

Handling Objections and What to Recommend

CHAPTER 9

Handling Objections and What to Recommend

CHAPTER 9

Sales Resource Library

CHAPTER 10

Sales Resource Library

CHAPTER 10